About CARS, Inc.

In Just the Last Few Years, Traditional Collaboration -
In a Meeting Room, a Conference Call, even a Convention Center - Has been Superseded by Collaborations on the Web on a Mass Scale Set to Change Every Institution in Society

The NEED:

The "car business" is one of the largest, most far reaching industries in the United States, yet because it's so large, it is stratified. While car dealers, manufacturers, remarketers and fleet professionals know the tremendous value of business networking through trade associations, alliances, 20 groups, etc., most people in the industry are still fairly isolated on a day to day basis, and don’t get to enjoy the benefits of broad, national industry contacts and relationships on a daily basis.

Also, there is a major gulf in the relationship between automotive consumers, particularly women consumers, and the automotive retailing sector. This "relationship and information gap" has historically led to mistrust, trepidation and "legendary" bad experiences with the automotive sales and service process. Marketing and communication programs, to date, have failed to bridge this gulf and misunderstanding in any significant way between women consumers and car dealers.

The ANSWER:

CARS, Inc. is unleashing the power of online communities inside all major sectors of the car business, and between the automotive retail side of the business and consumers, to create and multiply positive business and consumer relationships.

The explosive power of social networking online is well known: MySpace is growing by 2 million new registrants a week with over 200 million members on a fast track to half a billion; there is a new blog created every second of every day; and over a million avatars live in the virtual community, Second Life.

CARS, Inc. takes this revolutionary power into the automotive business world, by creating a "network" of automotive business communities online. Individuals and companies in the sector focused communities can link with each other, suppliers, and customers, to share information, innovate and execute. In short, to create and grow the relationships that make business work. CARS, Inc. is the first company in the car business that allows industry participants to harness the wisdom and abilities of "colleagues and crowds" on a real time, 24/7 basis, both inside and outside their boundaries, to profit and thrive in their field.

CARS, Inc. also uses the power of the social network to bridge the historic gap and misinformation that has plagued the reputation of car dealers since the innovation of the automobile. Through our specialized women consumer focused online community, we create an open atmosphere for a transparent, positive car buying and service experience.

With open and accessible dealer ranking and reviews, and other online services, we create a forum for mutually beneficial relationships to develop between women consumers and car dealers, women consumers and auto manufacturers, women consumers and women automotive professionals, etc. Historically, women have had the least trust and the worst on record experiences with the car buying and servicing process (yet women buy over 50% of all vehicles sold in the US, influence over 85% of vehicle purchases, and control 65% of all vehicle servicing dollars). Dealer and manufacturer outreach in conventional media has done nothing to significantly improve the female auto opinions or experiences of this process to date, but we believe that the power of relationships fostered by our online communities will revolutionize the retail sector of the business.

The COMPANY:

CARS, Inc. is an independent technology and services company, founded and managed by automobile industry veterans, committed to being in the forefront of bringing all of the benefits of the online network mass collaboration revolution to various sectors of the car business, and to focused consumer segments interacting with those professionals who design, manufacture, sell and service automobiles. CARS, Inc. is the first company to specialize in creating and maintaining specialized social and professional networks and online communities to multiple major sectors of the automotive industry.

CARS, Inc. is transforming the relationships between industry professionals with its online network community platforms, centered on automotive retailers – TheDealership.com, fleet industry participants – TheFleetExchange.com, vehicle remarketing executives – RemarketingNetwork.com, and women consumers – CarsDiva.com. CARS, Inc. social/professional networks go beyond research, media, or retail related Web sites, to give industry professionals and consumers a way to translate the concept of online mass collaboration into usable tools and techniques. CARS, Inc. is dedicated to bringing the most advanced online relationship building platforms to automotive industry professionals, with a specific sector focus, to dominate and be THE online automotive community networking company, before most in the industry even recognize this new media communication that will grow exponentially in the years to come.

Gartner Research has predicted, with 80% certainty, that by 2010, more than 60 percent of Fortune 1,000 companies will have some form of online community that can be used in marketing – CARS, Inc. is proud to be in the forefront of this new media revolution in the automotive world.